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market-farming - Re: Fast Food

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Subject: Market Farming

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  • From: "jay gee" <jgj23 AT mindspring.com>
  • To: "Market Farming" <market-farming AT franklin.oit.unc.edu>
  • Subject: Re: Fast Food
  • Date: Sat, 07 Jul 2001 11:59:21 +0000


>From: Marie Kamphefner <kampy AT grm.net>
>
>Do you suppose the companies that make the formulas somehow
>support the medical schools and manage to influence the
>doctors to discourage breast feeding?

Infant formula makers (IFMs) have much more powerful
tools to influence women about to deliver children.

IFM's use free brochures in doctor's offices to
build a false case for formula. These free brochures
contain pretty pictures and simple text designed
to plant doubt about the natural process of
breast feeding. In the old days, in many rural areas,
doctors were the primary distributors of formula.

IFMs use to pay doctors or on-staff PhDs to go around and
give talks as "experts" about the clinical values of using
infant formula. During these speeches they drop hints to
the effect that mothers who feed with formula are more
progressive than those who breastfeed, etc. The only
people who attend talks such as these are pregnant women.
The audience might also contain one or two shills to ask
questions which can be answered to the benefit of the IFM.

Also, IFMs pay big bucks for slick ads in glossy women's
magazines showing smiling or sleeping babies or use other
attention getting devices to make a mind bending case
for infant formulas.

Lastly and more recently, they have coopted the WIC
programs to buy formula. This is ultra insidious because
it targets the people who can least afford formula and
the negative consequences of formula feeding.

Which only goes to show that when marketing loses
its grip to the Power of Truth, turn to politics and
politicians.


Jay Gee
not a farmer -- but interested in farming







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