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  • From: Road's End Farm <organic87 AT frontiernet.net>
  • To: Market Farming <market-farming AT lists.ibiblio.org>
  • Subject: Re: [Market-farming] Road's End Farm website
  • Date: Thu, 3 Jun 2010 12:36:55 -0400

Thanks a lot, Bill. That definitely is helpful.

We do definitely intend to add more pictures -- we only got a suitable camera in the middle of last winter, so in many cases we need to wait until we can take the pictures; but we should have a few more up there soon. We'll be taking the camera to market with us this week (presuming we remember!) and that will give us market pictures with at least the early stuff -- unfortunately at this time of year nowhere near the whole spread, I'm looking forward to getting midAugust and later pictures so we can post those. We do have some pictures of early growth stages of crops and expect to put some of those up, with updates as the crops grow.


-- Rivka; Finger Lakes NY, Zone 5 mostly
Fresh-market organic produce, small scale

On Jun 3, 2010, at 12:16 PM, William H Shoemaker wrote:

I just took a look at your website Rivka. I thought it was easy to
negotiate. It was clean and straightforward to understand, pretty nice
overall. My impression though was that there was lots of room to selectively
include images which open up your dialogue.

For example, some market images which would give a consumer the opportunity
to see a broad selection of your product in a beautiful display. Images of
product in the field can communicate the care you put into producing a
quality product. Images of people involved in your operation can communicate
there are real people providing this service to the customer. I would
capitalize on your production management skills by including images of
important elements of your strategy for sustainability, such as insect
traps, alternative control methods, etc. Customers may not understand it,
but they will understand you are trying to openly communicate your growing
system, for which they are beneficiaries.

I understand it's a work in progress. I hope these comments are helpful.
Images really do speak a thousand words.

Bill
William H. Shoemaker
Sr. Research Specialist, Food Crops










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