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  • From: "William H Shoemaker" <wshoemak AT illinois.edu>
  • To: "'Market Farming'" <market-farming AT lists.ibiblio.org>
  • Subject: Re: [Market-farming] Road's End Farm website
  • Date: Thu, 3 Jun 2010 11:16:14 -0500

I just took a look at your website Rivka. I thought it was easy to
negotiate. It was clean and straightforward to understand, pretty nice
overall. My impression though was that there was lots of room to selectively
include images which open up your dialogue.

For example, some market images which would give a consumer the opportunity
to see a broad selection of your product in a beautiful display. Images of
product in the field can communicate the care you put into producing a
quality product. Images of people involved in your operation can communicate
there are real people providing this service to the customer. I would
capitalize on your production management skills by including images of
important elements of your strategy for sustainability, such as insect
traps, alternative control methods, etc. Customers may not understand it,
but they will understand you are trying to openly communicate your growing
system, for which they are beneficiaries.

I understand it's a work in progress. I hope these comments are helpful.
Images really do speak a thousand words.

Bill
William H. Shoemaker
Sr. Research Specialist, Food Crops
University of Illinois - Crop Sciences
St Charles Horticulture Research Center
535 Randall Road, St Charles, IL, 60174
630-584-7254, FAX-584-4610
wshoemak AT illinois.edu

-----Original Message-----
From: market-farming-bounces AT lists.ibiblio.org
[mailto:market-farming-bounces AT lists.ibiblio.org] On Behalf Of Road's End
Farm
Sent: Thursday, June 03, 2010 10:44 AM
To: Market Farming
Subject: [Market-farming] Road's End Farm website

Some time ago I asked on this list for advice about websites, and got
a good deal of useful information; thanks, everybody. We're finally
ready (we hope) to make this public; and would like to know what you
think -- anything we should have included? (we intend to add recipes
shortly); anything we should have left out? does this work in
everybody's browsers? can someone check it on a mobile browser? etc.

http://roadsendfarm.wordpress.com/


-- Rivka; Finger Lakes NY, Zone 5 mostly
Fresh-market organic produce, small scale



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