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  • From: Tim Oppenheim <timopp AT mac.com>
  • To: homestead AT lists.ibiblio.org
  • Subject: Re: [Homestead] marketing
  • Date: Tue, 27 Jun 2006 14:18:38 -0500

You are right there are junk fax laws, but if you have an existing relation and you are polite in the way that you do things, it's rarely pursued.
and you call always ask.

The problem with small producers is that will only have certain products on certain days and seasons. so you have to get that word out. In my town the cable company has a channel with nothing but classified ads...but that would be more expensive than a fax.

All these ideas are in the realm of "Guerilla Marketing" some may or may not work, but are cheap and fast to implement.

I see there are wondrous opportunities for small producers, but these largely depend on demographics. I would like to see our group come up with some practices and techniques that would work anywhere with any product.


On Jun 27, 2006, at 12:44 PM, Lynn Wigglesworth wrote:

From: "Tim Oppenheim" <timopp AT mac.com>
In the realm of cheap effective marketing I think the fax is a great
tool. Be consistent in your message and offering. Tell people where
you will be ( farmers market or roadside ) Build an audience. Lynn
look on eBay and buy complementary wholesale items that you can mark
up and sell while your are waiting http://bnfusa.com is the source of
all the Maxam brand knives and gadgets you see on Ebay. The markup is
phenomenal .

Isn't there a Junk-fax law that makes unsolicited faxes illegal? We have
put up advertising
fliers everywhere there is a public bulletin board and given them to
people to put up in their offices and businesses.

I also don't buy and sell other stuff...our farmers' market is producer
only; if you don't raise it or make, it, you can't sell it.

Lynn Wigglesworth
Cowbridge Farm


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