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  • From: SaladG AT aol.com
  • To: market-farming AT lists.ibiblio.org
  • Subject: Re: [Market-farming] Marketing
  • Date: Fri, 11 Feb 2005 11:19:00 EST

In a message dated 2/11/05 9:50:09 AM Central Standard Time, limerock AT thirdplanet.net writes:

What really gets me as a roadside/farm marketer, are the 'deceivers' selling produce from off-farm and calling it homegrown.


Well these same people are in our farmers markets selling Tomatoes, Cantaloupe, watermelons and such a month or so ahead of any locally grown produce.  These people are just plain peddlers and nothing else, I won't give them the honor of being called a marketer.  They are just plain resellers.   

Our policy has never changed, if we don't grow it or make it we will not sell it.   

Farm Marketing east of Chicago is all together a different ball game.  All you have to do is get on I 80 and head east and get to I 95 and start fighting the traffic.  In the great plains we may have to travel 150 miles to get to a town of over 100,000 people. most of our rural towns are under 5000 people, over half of the markets I sell in don't even speak English because of the packing House industry.  Generally speaking we need our small town markets to keep our cash flow going.  Our marketing schedule is everyday except Sunday, and some of the markets we do two or three the same day.  Another factor is most of the small town markets don't open until Sweet Corn is on which is first part of July and runs till school starts the first of Sept.  This gives us a very narrow window for sales in these markets so it is very important to get to as many Markets as possible.  Lots of days we are doing two markets a day in this window and as far as 100 miles from home depending on the size of the community.  We are luck to be in one big market that starts the first of May and runs til the middle of October, all the other big markets are fulll and we have been on their lists for years now, and I really have very little hope of ever getting in any of the three big market on Saturday.              

Phil



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