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  • From: "Joe Komenda" <joe AT komejo.com>
  • To: "InterNetWorkers" <internetworkers AT franklin.oit.unc.edu>
  • Subject: Re: Justifying a Web Presence
  • Date: Mon, 8 Jan 2001 15:02:35 -0800


There is *not* a pile of money to be had.

Affiliates:
I doubt that joining Amazon or BN.com's affiliate program would result in
more than a occasional sale, and even then, the labor required to implement
and maintain the appropriate links would certainly offset any revenue.

Ad banners:
You can figure $10-15 per 1000 page views on average for banner ads. If you
have a highly targeted audience, it could be more.

Unless you are getting +50,000 page views a month, I'd say don't bother -
the amount of labor that would go into redesigning the site, adding and
managing the ads would eat up any profit. Also, you might not get that many
sites that would find a local school system website to be a great potential
target market.


A better idea might be to sell logo gear (Featuring school mascots?) via
http://www.cafepress.com/ or similar.

By the way, what's the current site URL?
How many page views *do* you get per month?

Joe Komenda
Komejo.com


----- Original Message -----
From: "Paul Cory" <paulwcory AT yahoo.com>
To: "InterNetWorkers" <internetworkers AT franklin.oit.unc.edu>
Sent: Monday, January 08, 2001 10:52 AM
Subject: [internetworkers] Justifying a Web Presence


> All,
>
> I find myself presented with a problem at work: a push to turn the Wake
> County Public School System's Website into a profit center.
>
> The folks pushing this idea believe that there is pile of easily
obtainable
> money to be had in the form of banner ads and affiliate programs.
>
> My question is: are they right? There has been mention here lately of
banner
> ad networks and affiliate programs either disbanding or cutting back
> severely on their payouts.
>
> What is the state of Web advertising today? Are the big banner ad networks
> paying out a lot of money, or are the returns modest? Is selling ads into
a
> local market easy, or is the competition with other local media (TV,
radio,
> newspapers) fierce enough to keep the bottom line thin?
>
> How would you suggest a public school system use its Web presence: to
> directly generate money, or to enhance the value of its services, or to
make
> it easier and cheaper to communicate with customers and partners, or some
> combination thereof?
>
> Any feeling on whether, if you were buying Web advertising, you would buy
it
> on a public school system Website? What would be your reaction to finding
> advertising on a public school system or other governmental Website?
>
> Any suggestions as to where I could look for this type of info on the Web?
>
> I am looking mostly for general information that I might be able to use as
> background material for a report my department has to present to the Board
> of Education (don't worry, I won't quote anybody or mention names without
> permission). This is not a fishing expedition for corporate secrets or
> anything like that.
>
> Thanks for any help you can give me.
>
> Paul
>
>
>
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