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market-farming - Re: [Market-farming] Pricing tomatoes

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  • From: "cjmaness AT juno.com" <cjmaness AT juno.com>
  • To: market-farming AT lists.ibiblio.org
  • Subject: Re: [Market-farming] Pricing tomatoes
  • Date: Sun, 4 Jul 2010 00:54:38 GMT

Jay,
For every box of red tomatoes you can sell, give your customer one of your
Cherokee purples. Tell them that you think that is the best tasting tomato
you grow, and that you want them to try it and to please let you know what
they think.
For me this year it is the Suyo Long cucumber. They are strange looking and
no one will buy. I'm stubborn though. I know these are the best tasting cukes
on my table. So, for every box of cucumbers I sell, be it picklers or
slicers, I stick one Suyo in every bag. I tell them how crisp they are, how
sweet, and how I think they are the best tasting.
Today in particular I saw this start to pay off. I had several customers tell
me I was right, that those really are great tasting cukes, and I finally sold
some. I won't get rich this way, but I know I'm building a loyal customer
base that trusts me to steer them towards great tasting produce.
I had to do this early in the season with the Hakurei turnips too. One week
of giving away and then I start selling out.
Money is tight these days. People don't want to spend even a few dollars on
trying something new that they may not like. But, if you give a few tomatoes
away today, so that you can sell quarts of them next week, I think you will
be way ahead of the guy reselling. I bet they don't give ANYTHING away!
Carla
Perkins, OK where it RAINED the entire morning at market. Rain is a good
thing.

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