permaculture

[Adele Field <adeleif@gmail.com>]

I work in marketing and have been watching the latest trends with horror.
It's a mad scramble to co-opt every single word; and beyond that, every
well-known phrase; and further beyond that, any pairing of words that make
sense or nonsense together in the English language -- fueled by claiming
domain names, improving SEO status, etc.  Yesterday I bought some
Haagen-Dazs ice-cream. They had trademarked the name of the new vanilla
flavor in lowercase -- "five."
-- Adele Field

On Thu, Feb 17, 2011 at 5:15 PM, Alia Tsang <alia@dietrick.org> wrote:

> This isn't even a matter of copyrighting a unique idea, it's branding. Of
> course, you get great mindshare if you claim a phrase people already
> know.... (Too bad the majority of the people that probably use the phrases
> have never heard of them.)
>
> Gotta love marketing.
>
> Alia Tsang
>
> On Thu, Feb 17, 2011 at 3:13 PM, Steven & Margaret Eisenhauer <
> eisenhauerdesign@earthlink.net> wrote:
>
> > This is a real problem.  When it comes to inventing something you must
> > patent it or someone else will and then they can and will turn around and
> > prevent you from producing it.  Open source is a great concept but when
> > swimming with the sharks one must always be aware or you could end up on
> > their plate.  This reminds me of Monsanto's current strategy of polluting
> > the gene pool in order to claim ownership to everything.
> >
> > Steven Eisenhauer
> >
> >
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