North American Fruit Explorers mailing list at ibiblio

[Anton Callaway <marillen@earthlink.net>]

Martha brings up a good point about the impact of color.

I remember visiting Weeks Roses a few years ago and they said when they 
started printing a color catalog it made a much bigger difference than they 
had expected in terms of increased sales.

Best,

Anton 

-----Original Message-----
>From: "Martha L. Davis" <martha_davis@earthlink.net>
>Sent: Feb 12, 2008 8:41 PM
>To: Jwlehman@aol.com, nafex@lists.ibiblio.org
>Cc: natelson@pipeline.com, lostman_amiga@yahoo.com, 
>martha_davis@highstream.net
>Subject: Re: [NAFEX] Electronic Pomonas
>
> Hi All,
>
>I think The comment I saw about being careful about changing the character 
>of the organization requires some careful thought.  I have tended not to 
>read much of what Dr. Parmar writes because much of it seems so irrelevant 
>to me or there is not enough info to tell whether it is relevant or not.  Do 
>we need to try and stay within certain climatic limits and if so what are 
>they?  I read and enjoy the California rare fruit grower magazine partly 
>because some of it is useful and the other part seems like fruit tourism.  
>However some of that is due to the color photos that Pomona doesn't have.
>
>Martha
>
>-----Original Message-----
>>From: Jwlehman@aol.com
>>Sent: Feb 12, 2008 3:16 PM
>>To: nafex@lists.ibiblio.org
>>Cc: natelson@pipeline.com, lostman_amiga@yahoo.com, 
>>martha_davis@highstream.net
>>Subject: Electronic Pomonas
>>
>>Hi Barry,
>>
>>Five minutes after I sent this you e/m came. 
>>
>>Here is want Nate, Martha, Robert I & started discussing. We should bring 
>>you 
>>into the conversation also.
>>
>>Nate wrote and I insereted in blue. 
>>
>>>  Of the other suggestions, I think we do need to have an online version 
>>> for 
>>> people abroad who want to join but think the subscription price per year 
>>> is 
>>> too high.  I would be easy to put Pomona into pdf, and mail it to the 
>>> Mulla 
>>> Omar, for example, who has paid a 5 or 10$ a year subscription.  The 
>>> problem 
>>> would be how to prevent the Mulla from then sending it to all the people 
>>> in 
>>> his village for free, or back to the United States or Canada at a cut 
>>> rate to 
>>> people who want it here.  Essentially, that is what is done in China with 
>>> CDs. 
>>> I share the same concern. How long would it be before we found out if 
>>> such 
>>> were going on? We could try it and if that became a problem simply cancel 
>>> that 
>>> member's membership (then another might take his place) or even the 
>>> program 
>>> of electronic Pomona's. But I believe Jackie can create PDF's just by the 
>>> push of the button. How about just sending it on a disk? Still an 
>>> unscrupulous 
>>> character could also copy it electronically and e/m out. 
>>
>>I'd have no problem giving it a try and make it known the program is 
>>subject 
>>to cancellation with maybe six months notice. Having more members 
>>especially 
>>foreign members might increase the number of articles. But I really doubt 
>>that 
>>as most would be afraid of their authoring abilities in English. 
>>
>>Jerry
>>
>> 
>>
>>
>>**************
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>>Awards. Go to AOL Music.
>>      
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>
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