North American Fruit Explorers mailing list at ibiblio

[Steve <sdw12986@aol.com>]

Hey, I like that. I wasn't really happy with my idea of red food coloring and I was only about half serious. Blending the hawthorn juice with another fruit to come up with a nice color is much better.
Also, giving the product a name that hides the fact that it is hawthorn jelly is a little underhanded too. Calling it current and hawthorn jelly might take the edge off the name. Perhaps making very little pure hawthorn jelly (unless/until it is discovered by the local customers) and using most of the hawthorn juice in a blend might be a solution.

Steve

Ginda Fisher wrote:

That was my reaction, too, but I was trying to think of a catchy name for 
mostly-hawthorn-jelly colored with a little black currant juice.
___
Ginda

...... Original Message .......
On Thu, 27 Dec 2007 12:42:13 -0500 Steve <sdw12986@aol.com> wrote:
  

Jim Fruth wrote:
    

    Hawthorn Jelly is yellow with a slight brown cast but definitely 
      

more 
  

yellowish than brownish. ........................................
      

...........................................................

Hey, maybe the Hawthorn name isn't really the problem. Maybe it's the 
color. Maybe you should put in some red food coloring. People love red. 
Put some "Red Hawthorn" jelly right next to your original "Hawthorn" 
jelly. If the red kind sells out, that will tell you.

Steve
_______________________________________________