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nafex - [NAFEX] "Hawthorn" jelly; a bad name

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  • From: "Jim Fruth" <jfruth@tds.net>
  • To: "NAFEX" <nafex@lists.ibiblio.org>
  • Subject: [NAFEX] "Hawthorn" jelly; a bad name
  • Date: Thu, 27 Dec 2007 08:04:28 -0600

Ginda asked, "Jim, what does the jelly look like? What does it taste like?"

Ginda.
Hawthorn Jelly is yellow with a slight brown cast but definitely more yellowish than brownish. And what does it taste like? Chicken. "Chicken," is my standard answer to such a question. Seriously though, it has a vague appleish taste, but not really. It has a slight bit of sour that sugar cannot disguise, not a robust flavor, like raspberry or apricot jelly, but a more delicate flavor about as intense as peach but definitely more than more intense than pear jelly. Ginda, that is about the best as I am able to describe it.


Reward: 3 jars of Hawthorn Jelly for coming up with a new name.

Remember back a few months ago when I posted about an apple named
Keepsake that no one buys? Then we changed the name to Duchess and it
suddenly popular with the customers. Now we've got a new dilemma: I need a
new name for Hawthorn Jelly. It is really delicious but no one buys it.
Some customers won't even take it for free. It is all about the name, but
what?
This is how this contest works. Send me your name suggestions. We'll
make a list and ask some of our customers, "Would you buy a jelly that is
named___________? Then we'll make up some labels, put the jelly on the
shelf with its new name and see if it sells. We have just begun our slow
season so this could take a few months. I'll let everyone know who won.

Jim Fruth
Brambleberry Farm
Pequot Lakes, MN 56472
For jams, jellies & syrups:
www.bberryfarm.com
(877)265-6856 [Store]
(218)831-7018 [My Cell]





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