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nafex - Re: [NAFEX] "Hawthorn" jelly; a bad name

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  • From: Ginda Fisher <list@ginda.us>
  • To: North American Fruit Explorers <nafex@lists.ibiblio.org>
  • Subject: Re: [NAFEX] "Hawthorn" jelly; a bad name
  • Date: Wed, 26 Dec 2007 11:43:39 -0500

Jim, what does the jelly look like? What does it taste like? You might
try using a descriptive name of some sort.
___
Ginda

...... Original Message .......
On Wed, 26 Dec 2007 09:29:20 -0600 "Jim Fruth" <jfruth@tds.net> wrote:
> Reward: 3 jars of Hawthorn Jelly for coming up with a new name.
>
> Remember back a few months ago when I posted about an apple named
>Keepsake that no one buys? Then we changed the name to Duchess and it
>suddenly popular with the customers. Now we've got a new dilemma: I need
a
>new name for Hawthorn Jelly. It is really delicious but no one buys it.
>Some customers won't even take it for free. It is all about the name, but
>what?
> This is how this contest works. Send me your name suggestions. We'll
>make a list and ask some of our customers, "Would you buy a jelly that is
>named___________? Then we'll make up some labels, put the jelly on the
>shelf with its new name and see if it sells. We have just begun our slow
>season so this could take a few months. I'll let everyone know who won.
>
>Jim Fruth
>Brambleberry Farm
>Pequot Lakes, MN 56472
>For jams, jellies & syrups:
>www.bberryfarm.com
>(877)265-6856 [Store]
>(218)831-7018 [My Cell]
>
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