Market Farming

[Road's End Farm <organic87 AT frontiernet.net>]

On Jan 17, 2011, at 4:46 PM, Brigette Leach wrote:

It is tempting to make the products we are offering seem better by denigrating other products/producers/methods, however, it is not a practice I think is wise. We consciously focus on the assets of our products to establish product differentiation rather than focusing on the shortcomings of others. It is the only way I can stay in business and sleep at night. Just my personal standards. If you can run someone else in the ground in order to sell your product or your belief system and still sleep, more power to you. I can't.  

Which is why I said:

On Jan 17, 2011, at 3:24 PM, Road's End Farm wrote:

How to pull of the interesting trick of talking up one's own produce without running down the produce being sold by the grower at the next stall is certainly worth discussing; because that's what we need to be doing  

But that's not the same thing as not talking about quality. It's a matter of *how* we talk about quality, not whether we talk about it.

-- Rivka; Finger Lakes NY, Zone 5 mostly

Fresh-market organic produce, small scale