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market-farming - Re: [Market-farming] quality produce in California?

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Subject: Market Farming

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  • From: "Bill Shoemaker" <wshoemak AT inil.com>
  • To: "Market Farming" <market-farming AT lists.ibiblio.org>
  • Subject: Re: [Market-farming] quality produce in California?
  • Date: Mon, 17 Sep 2007 20:39:22 -0400

> > > Here in NC we have the same problem.  Our "Nationally known, locally > grown market" is often times full of wholesale produce.  When items show up > at market way too early in the season or the produce is way too uniform in > appearance it is obvious to us real farmers where it came from, yet the > consumers are unaware that is the same old trucked in grocery store > fare... >   > Our local farmers markets keep touting that they are local, growers only > markets.  Yet they don't enforce those very rules, especially with the "in > crowd" who are usually the real violators. >   >   >   >  

Has anyone ever tried using a laptop and video to show consumers their farm "in operation"? It's a free market and you'll have to compete. I think consumers would respond well to a vendor who can demonstrate they really farm and put the cheaters on the defensive.

Bill


William H. Shoemaker
Sr Research Specialist, Food Crops
St Charles Horticulture Research Center
University of Illinois, Urbana-Champaign

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