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market-farming - Re: importance of local angle

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Subject: Market Farming

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  • From: "Bill Shoemaker" <wshoemak AT inil.com>
  • To: "Market Farming" <market-farming AT franklin.metalab.unc.edu>
  • Subject: Re: importance of local angle
  • Date: Wed, 16 Oct 2002 15:02:35 -0500


>If the local angle is the important new angle, every
>one of you should have little labels that announce
>"Grown in City and State" printed over the Winter
>so you can apply them to next year's crops.
>
>If you want to splurge, put the name of your farm
>and a halftone picture of yourself on it, too.

Good ideas. I don't think we have a handle on how effective a locally-grown
campaign can be but I think the evidence is that it can be very effective if
the customer gets what they're looking for. And I think what they are
looking for is produce that actually has flavor and a ripe texture. When a
local grower says it's fresh, how fresh is it? Tell'em how old it is and
then tell'em how long it takes for supermarkets to get it from the field to
their department.

Bill Shoemaker
Sr Research Specialist, Food Crops
Univ of Illinois - St Charles Hort Research Center





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