Market Farming

[cappy AT harborside.com]

Quoting Hook Family <guldann AT ix.netcom.com>:

> I think this is very interesting.  I spent an hour or 
more surfing the net
> yesterday, for the psychology of marketing. My loose 
finding are, make
> every
> customer glad that THEY (not any generic customer, by 
them) came to your
> stand make a genuine acknowlegement of their 
presence, make them see the
> benefit that your product will be for them, not I the 
farmer grow great
> veggies but you the customer will be better if you 
buy this.  All the stuff
> Liz wrote about making your stand look pretty and 
neat.  Prices are a must.
> All info is good.  Instead of a detailed vit content 
how about above
> carrots
> say high in Vit. A, above tomatoes high in Vit C etc. 
not a detailed list
> of
> every nutrient in them.
> I read the next suggestion on the net I intend to try 
it in my farm stand
> (when built).  It said to further portray freshness 
have workers were a
> flower pinned (neatly) on shirt.  Oh yea and 
you/worker should be neat and
> cleanly dressed.  Some stuff I've learned so far.
>
> Marketing is our topic for the next week or so of the 
class I am taking I
> find it so interesting.  Beth
>
>
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> 
Hi Beth,

Delighted to hear your comments (all great) and that 
you're taking a marketing class.  What part of the 
country are you?  Any marketing concerns on your mind?

I'm a marketing writer and conference speaker (not 
trying to sell you anything here, just sharing 
information)

Please check my website   www.bumpercropmarketing.com

Besides promoting my speaking services to conference 
coordinators, it's an information site for small farms 
and specialty food companies.  I'm in the process of 
adding more book suggestions and a section on 
associations, upcoming workshops, etc.

If you're in the northwest, there's a terrific 
conference coming up Feb 28. 29,
 Marketing in the New Millennium 
in Seattle. 
 Presented by the Washington State Assn. of Farmers' 
Markets.  I'm speaking there, and can't wait to meet 
everyone and hear all the other presentations.

Their website is:

www.wafarmersmarkets.com

All the best to you,

Cappy Tosetti   (Cappy is short for Capella)
Gleneden Beach, Oregon

cappy AT harborside.com