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market-farming - Re: Marketing concerns

market-farming AT lists.ibiblio.org

Subject: Market Farming

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  • From: Adriana Gutierrez & Dennis LaGatta <gutierrez-lagatta AT home.com>
  • To: market farming <market-farming AT franklin.oit.unc.edu>
  • Subject: Re: Marketing concerns
  • Date: Sat, 29 Jan 2000 18:04:43 -0500



> This is the exact problem I'm having with our farmer's market. The
> marketing just isn't there. Not necessarily traditional marketing like ads
> and such, but marketing the "farm" part.
I had some interesting conversations with Dr. Carol Miles of the
Washington State Extension Service. The service staffs each farmer's
market with a coordinator. They coordinate things like a "Taste of
Washington" booth which showcases local produce and organize monthly
chef events where local chefs do demos using produce provided by local
vendors. It sounds like a very effective program.

Adriana Gutierrez
Green Cuisine
Sarasota, Florida




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