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  • From: Bev & Chuck Henkel <bchenkel AT conpoint.com>
  • To: market farming <market-farming AT franklin.oit.unc.edu>
  • Subject: Re: Marketing concerns
  • Date: Sat, 29 Jan 2000 09:23:43 -0800


What is an EZup cover - does this supply shade? Does it come in several
sizes? Does it
give shade for customers or just the table? Where are they available? Bev.

Lucy Goodman-Owsley wrote:

> On Sat, 29 Jan 2000 09:16:14 -0800, market farming wrote:
>
> > Hi Cappy, I decided to ask this question to the list because I think the
> > answer would be helpful. Since its winter and because we are taking a
> > business class, in which I am learning I have a lot to learn. I am aware
> > there is a whole field of marketing psychology I think grocery stores and
> > their suppliers try to us it ie: colors of boxes, where on shelf, music
> in
> > background etc. Well there must be similar tips for setting up your
> > farmer's market booth or a farm stand. So when a customer walks in they
> > immediately think wow nice place must have good vegetables. Thanks Beth
>
> Eric Gibson's book "Sell What You Sow" has alot on this topic. I have not
> read the book but I have attended several workshops of his (based on this
> book) in the past and I remember things like using descriptive cards, have
> things priced (I use a dry erase board but it may be more effective to put
> price cards with each kind of veggie). Never place anything of worth on the
> ground. Customers assume the higher in the air something is the more it is
> worth (just below eye level is the most expensive in the stores). Which
> brings us to having at least 3 levels on your stand-this is eye catching and
> can be a real money maker.
> Also think about traffic patterns at your farmer's market stand. Last year
> we expiremented with this. For a while we had our two table set up so they
> were side by side with an isle running between them. We had an EZup shelter
> over top and a fake oriental rug as the "floor". People did not like this
> set up as they always stayed out at the edges of our stand and seem shy
> about approaching us. Than we changed so the tables were set up end to end
> so they ran in a line perpendicular to our truck. we sat on one side and
> customers bought things on the other side, EZup shelter over 2/3 of the
> table space. Attendance picked up and lots of people comment postively on
> the change and had no problem coming into our area.
> Another thing Mr Gibson points out is cheap prices usually make folks wonder
> what is wrong with your product so You might as well keep the price on the
> high end.
>
> Psychology of marketing is a very interesting topic and far more important
> than most people think
> >
>
> Lucy Goodman-Owsley
> Boulder Belt CSA
> New Paris, OH
> Website: http://www.angelfire.com/oh2/boulderbeltcsa
> Organic Farming and Gardening Forum:
> http://www.InsideTheWeb.com/mbs.cgi/mb135705
> Want Social Change? Join a CSA!
>
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