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  • From: Ron Thigpen <rthigpen AT nc.rr.com>
  • To: "Internetworkers: http://www.ibiblio.org/internetworkers/" <internetworkers AT lists.ibiblio.org>
  • Subject: Re: [internetworkers] Federal judge blocks do-not-call list
  • Date: Wed, 24 Sep 2003 14:43:29 -0400

Roger Austin wrote:

Shea Tisdale wrote:
In 2000 direct marketing sales were 1.71 trillion dollars and accounted
for almost 10% of the US Economy.

> Where did those figures come from? I find it difficult to

believe that the telemarketing scum is 10% of the GDP. What
in the world is included in that figure?

I don't know where those figures came from, but I do know that direct marketing includes much more than just telemarketing. I'd guess those numbers likely originated with the DMA trade group. The DMA was the complaintant in the court action.

<cite src="http://www.the-dma.org/aboutdma/whatisthedma.shtml";>
What Is the Direct Marketing Association?

The Direct Marketing Association (The DMA) is the largest trade association for businesses interested in direct, database, and interactive global marketing, with about 4,700 member companies from the United States and 53 foreign nations on six continents.

Founded in 1917, its members include catalog companies, direct mailers, teleservices firms, Internet marketers, and other at-distance marketers from every consumer and business-to-business segment - both commercial and nonprofit - as well as companies that provide supplies and services to marketers.
</cite>

--rt





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