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Subject: Market Farming
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Re: [Market-farming] consumer perceptions, was free range eggs
- From: "Bill Shoemaker" <wshoemak AT inil.com>
- To: "Barbara Miller" <barbmill2 AT verizon.net>, "Market Farming" <market-farming AT lists.ibiblio.org>
- Subject: Re: [Market-farming] consumer perceptions, was free range eggs
- Date: Fri, 18 May 2007 07:25:39 -0500
I think it's critical that people understand the qualitative
difference between what you sell them and what they can buy at the grocery
store. Make sure they understand that they are buying a living product that
respires. As it respires it consumes nutrition and culinary quality. Respiration
over time reduces the quality of the product. They should measure freshness in
hours, not days. The grocery store product can be more than 1 week old before
consumers access it. Teach them how to preserve the highest quality in the
product. Then they will understand how poor the quality of produce is in grocery
stores and realize they are getting a bargain from you when they pay more for
your product. It takes time but once they realize the qualitative difference in
your product, they will appreciate it, and taste it. Of course, you need to do
everything you can to ensure that they buy nothing from you except super-fresh
produce that's well-handled.
Bill Shoemaker, Sr Research Specialist, Food
Crops
University of Illinois - St Charles Horticulture Research Center www.nres.uiuc.edu/faculty/directory/shoemaker_wh.html
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[Market-farming] Free range eggs,
courtney mcleod, 05/15/2007
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Re: [Market-farming] Free range eggs,
Rose Hill Plantation, 05/15/2007
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Re: [Market-farming] Free range eggs,
Mr Lucky, 05/15/2007
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Re: [Market-farming] Free range eggs,
Home Grown Kansas!, 05/16/2007
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Re: [Market-farming] Free range eggs,
Barbara Miller, 05/17/2007
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Re: [Market-farming] consumer perceptions, was free range eggs,
Bill Shoemaker, 05/17/2007
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Re: [Market-farming] consumer perceptions, was free range eggs,
Barbara Miller, 05/18/2007
- Re: [Market-farming] consumer perceptions, was free range eggs, Lucy Goodman, 05/18/2007
- Re: [Market-farming] consumer perceptions, was free range eggs, Bill Shoemaker, 05/18/2007
- Re: [Market-farming] consumer perceptions, was free range eggs, Home Grown Kansas!, 05/18/2007
- Re: [Market-farming] consumer perceptions, was free range eggs, Pat Meadows, 05/18/2007
- Re: [Market-farming] consumer perceptions, was free range eggs, Bill Shoemaker, 05/18/2007
- Re: [Market-farming] consumer perceptions, was free range eggs, Pat Meadows, 05/18/2007
- Re: [Market-farming] Basil, Sue Wells, 05/18/2007
- Re: [Market-farming] Basil, Bill Shoemaker, 05/18/2007
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Re: [Market-farming] consumer perceptions, was free range eggs,
Barbara Miller, 05/18/2007
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Re: [Market-farming] consumer perceptions, was free range eggs,
Bill Shoemaker, 05/17/2007
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Re: [Market-farming] Free range eggs,
Barbara Miller, 05/17/2007
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Re: [Market-farming] Free range eggs,
Home Grown Kansas!, 05/16/2007
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Re: [Market-farming] Free range eggs,
Mr Lucky, 05/15/2007
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Re: [Market-farming] Free range eggs,
Rose Hill Plantation, 05/15/2007
- Re: [Market-farming] consumer perceptions.., Barbara Miller, 05/20/2007
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Re: [Market-farming] Free range eggs,
Sharon and Steve, 05/17/2007
- Re: [Market-farming] Free range eggs, road's end farm, 05/17/2007
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