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market-farming - Re: [Market-farming] Pricing produce

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  • From: robert schuler <sunnfarm AT bellatlantic.net>
  • To: Market Farming <market-farming AT lists.ibiblio.org>
  • Subject: Re: [Market-farming] Pricing produce
  • Date: Tue, 16 Mar 2004 09:12:53 -0500

> When I started out I sold to restaruants, I would bring samples of my stuff
> and
> name a price, it was a pure guess based on prices I found in supermarkets
> divided
> by two. If they bought my stuff I figured my price was in the ballpark.
> This was
> around the New York city area so if one restaruant rejected me I had an
> unlimited
> list of others to go to. As I got to know more folks in the business I
> gradually
> got up enough courage to ask increasing prices and soon got a "feel" for
> what to
> charge. What to charge is not an exact science, a lot has to do with the
> customer, some buyers don't care about price. Over time you get to know
> what each
> buyer is looking for. Learn to work with each buyer, if they think you are
> going
> to be a reliable grower they will work with you. If a buyer is a pain in
> the butt
> go somewhere else. Wholesale buyers are a very cold hearted bunch, money
> rules
> their lives, but don't be fooled. They will make you think you need them,
> always
> remember they would be lost without you... There is an excellent newspaper
> that
> is also online called The Packer, they cover the produce industry /pricing
> better
> than anybody, look them up... Bob.

Sunny Meadow Farm
Bridgeton, NJ.

>

>

>
> How do I charge restaurants? How do you decide retail and wholesale prices?
> Any great advice or resources would be greatly appreciated?
>
> Also, we would like to build a portable roadside stand that could be moved
> each
> season. Do you know of any good building plans?
>
> Thanks for your help!
>
> Jensi Kellogg-Andrus
> Generation Farm
> Watertown, SD
>
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