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market-farming - [Market-farming] "down home" imaging

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  • From: "Liz Pike" <liz AT laughingbrookfarm.com>
  • To: "Market Farming" <market-farming AT lists.ibiblio.org>
  • Subject: [Market-farming] "down home" imaging
  • Date: Fri, 14 Mar 2003 08:40:46 -0500

> I debated that with myself. This is a kinda homey way of talking. I
suppose
> it will come across as too "down home." :) But in our area I would have to
> say that it is a common phrase. Sort of like "yah den too."

I don't know what "yah den too" means, but speaking grammatically correct
(as much as possible--I sure make my own mistakes) is the best way to make a
first impression--and with market farming customers at a high premium, I
sure want that impression to be positive--especially on a website promoting
the farm because they see it before they see me. I don't write the way I
talk, nor do people read the way they talk.

While we're on this topic, some farms (I'm not talking about yours Rick)
take "down homeness" to a level that's costing us all customers (I shudder
as I drive around my area--I most certainly wouldn't buy FOOD from these
people!!) Our demographic (those who buy from farmers) has "slickened up"
enough they may leave us behind if we don't work to polish our farms'
images. These shoppers are online, have cellphones, pdas, and are educated
enough to be concerned over their health or have enough discernment to tell
the difference in how our fresh food tastes, cooks, stores as compared to
"fresh" from the grocery store. They also shop in the world of retail where
the experience is sanitized, consistent, and ultra-clean. Not that I want
to "slick" up my farm that much, but having a neater, more professional
image--especially when I'm selling FOOD--will gain me more customers, and
help me keep the ones I get. Sometimes when I hear us fuss about customers,
makes me wonder...are we in business to sell food (flowers, meat, etc)....or
scarecrows in overalls??

Liz Pike
Laughingbrook Farm
Westfield NC
http://www.marketfarming.com (offline, no rain yet)
http://www.laughingbrookfarm.com








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