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market-farming - Re: [Market-farming] Farmer's Market Problem

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  • From: Lucy Goodman <goodows AT infinet.com>
  • To: Market Farming <market-farming AT lists.ibiblio.org>
  • Subject: Re: [Market-farming] Farmer's Market Problem
  • Date: Sun, 29 Jan 2006 06:38:45 -0500



Lynn Wigglesworth wrote:
From: "Tradingpost" <tradingpost AT gilanet.com>

Hi Pat. Get more prospective growers together and >plan to have more to

sell, and have them plan ahead to >get together at the start of selling
season and hand out >flyers in front of grocery stores, advertising the
farmers >market with 10% discount coupons on the flyers.

Be very careful handing out fliers for a farmers market at a grocery store. they tend to look at FM's as direct competition and have been known to call the cops on people doing this sort of activity. if you do this you will likely not get arrested but you will be escorted from the property and told never to hand out fliers again.

Does anyone here use the book "The New Farmers' Market By Gibson, Rosenwieg, Corwin? It has a lot of great marketing ideas.

As far as attracting growers. The most effective way I have been recruited is from being called by the market manager. Fliers I generally look at and either misplace and forget or toss into recycling.

I would not worry about starting small as long as you have a couple of producers that have a good variety and are able to have supply all season. Find a meat vendor.

Get a food editor to do a couple of stories about your new market. This will be seen by a wide audience, including farmers. Make sure that the article makes it clear you need more farmers/vendors.

Lucy




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