Skip to Content.
Sympa Menu

market-farming - Re: [Market-farming] big difference between gross profit and gross profit MAR...

market-farming AT lists.ibiblio.org

Subject: Market Farming

List archive

Chronological Thread  
  • From: GreenMrkt AT aol.com
  • To: market-farming AT lists.ibiblio.org
  • Subject: Re: [Market-farming] big difference between gross profit and gross profit MAR...
  • Date: Wed, 9 Feb 2005 19:40:06 EST

They aren't clueless, Paul.
     They are buying based on value, and that's a perception based decision. We need to discover what their values are if we want to sell to them.

     Why not do an informal survey next time you are evaluating the basket in front of you in the grocery line? Ask them why they chose what they chose. You are after all a food professional and a simple conversation may give you the answers you are looking for. Most folks love to know that we care about what they need.

     They are the experts about their lives. Maybe running all over town isn't something they have time or energy for. (Is it really a bargain if you have to spend a dollar to save a dime?) They perhaps haven't been introduced to the food items that you are targeting as being a better value. Or maybe they don't have the expertise to 'throw something together'. Cooking a meal isn't as easy a thing as those of us who do this for a living make it out to be. Many young folks didn't grow up in that tradition. Let's see if we can offer them the convenience that they want, along with the healthier foods that we can provide. For example, don't just sell lettuce mix, sell a salad!! It could mean just a small difference on packaging for us but a huge difference in the way the customer perceives the value of the item that they are buying.

     Don't forget to let them know where they can buy your most wonderful stuff and give them an incentive (a free lb. of tomatoes, for example) the next time they come to your market.

Blessings,




Karen Wallman    
Green Market Farm
710 Daniel Shays Hwy.
New Salem, Massachusetts 01355

TEL: 978-544-7911
FAX: 978-544-7587
EMAIL: greenmrkt AT aol.com    
WEB: HarvestAndHome.com(offline until 2005)

Green Market Farm is now a member of:
The Federation of Massachusetts Farmers Markets (FMFM)
Massachusetts Association of Roadside Stands (MARS)
The Massachusetts Specialty Food Association (MSFA)
North American Farmers Direct Marketing Association (NAFDMA)
Northeast Organic Farmers Association (NOFA)
Community Involved In Sustaining Agriculture (CISA)
Journal and Industry Affiliations
Confectioner
Candy Industry
Food Engineering
Fancy Foods and Culinary Products
Greenhouse Production News
Vegetable Growers News
Craftrends
Meetings and Conventions
Convenience Store News
Apparel
Natural Foods Merchandiser
Packaging Digest
Modern Baking
Growing for Market
Food Management
New England Food Service
Kitchen And Cook
Food And Wine
Stagnitos New Products Review
Chain Store Age
Food Arts



Archive powered by MHonArc 2.6.24.

Top of Page