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market-farming - Re: [Market-farming] Re:Food quality

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  • From: Pat Meadows <pat AT meadows.pair.com>
  • To: Jay Gee <jaygee AT jghelp.com>, Market Farming <market-farming AT lists.ibiblio.org>
  • Cc:
  • Subject: Re: [Market-farming] Re:Food quality
  • Date: Wed, 31 Mar 2004 09:25:40 -0500

On Tue, 30 Mar 2004 19:47:30 -0800 (PST), you wrote:


>If local NJ peaches can't hold their own against California
>peaches, either the product or the marketing of the product
>is deficient. A good local product has a much better story
>to tell than an import when it is handled correctly.
>

Those are not the only alternatives.

Maybe the prospective customers are brainwashed by so many
years of being bombarded by advertising (mainly TV). Maybe
their taste is corrupted by consuming so much fast food and
so many terribly heavily sweetened foods.

And maybe the prospective customers buy into all the myths
about totally unregulated capitalism working to the benefit
of the citizenry.

Maybe they don't even realize that their government is
systematically destroying small farming and subsidizing
giant agribusiness firms. People who aren't informed about
this aren't going to be likely to buy local food for ethical
reasons. Those who are well-informed about it may make the
effort to seek out local food, for ethical as well as taste
reasons.

I try to be a 'conscious consumer' and to use as many as I
can of our dollars in socially-responsible ways, including
buying as much of our food locally as possible - and, if not
locally, then at least direct from the grower. But people
aren't very apt to do this if they swallow all the
propaganda about the sanctity of totally unregulated
capitalism.

Pat
--
"Rats and roaches live by competition under the laws of
supply and demand. It is the privilege of human beings to
live under the laws of justice and mercy." - Wendell Berry




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