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market-farming - Re: [Market-farming] charging what the market will bear

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Subject: Market Farming

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  • From: "Bill Shoemaker" <wshoemak AT inil.com>
  • To: <market-farming AT lists.ibiblio.org>
  • Subject: Re: [Market-farming] charging what the market will bear
  • Date: Tue, 4 Feb 2003 14:19:28 -0600

>WHAT IS THIS! A market farming post?
>I know EXACTLY what you're talking about, Errol. I see it regularly.
>And I have two words for you: Market Forces. With Gentle Persuasion as
>backup. The guys that are selling too cheap are not likely to have
>enough volume to greatly influence the market.

I'd like to back up what Willie is saying. I've observed the same problem
around this area but it seems like price often reflects quality too. If a
grower put a lot into the product and believes it's superior, they'll charge
for it. And if the consumer agrees, they'll pay for it. It seems like the
growers who charge the most seem to have the most consistant, long-term
success too.

Bill Shoemaker
Sr Research Specialist, Food Crops
Univ of Illinois - St Charles Hort Research Center





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