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market-farming - Re: Roadside Stands

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Subject: Market Farming

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  • From: "jay gee" <jgj23 AT mindspring.com>
  • To: "Market Farming" <market-farming AT franklin.oit.unc.edu>
  • Subject: Re: Roadside Stands
  • Date: Fri, 27 Sep 2002 17:32:00 +0000


Rick wrote:

> I work with organizations and agencies who haven't a clue who their target
> audience is. One thing about food is that everyone is a target, so it
> doesn't really matter to whom or where I market the site as long as it gets
> attention.

Though all people eat, if there is one thing I have learned
from the subscribers to this list it is that a small portion of
the general public is interested in dealing directly with
farmers to buy food.

Advertising or marketing your site to people who have no
interest is as effective as taking your money and energy
and throwing it away.

As for using BRMs to save postage, most are opened
by people who will see that the enclosed is not what
was expected and the flyer goes straight into the trash.
BRMs do not reach people at home, they reach people
at work.

If you feel compelled to tout your web sites, make a
promotional video and send it to television stations.
You may get some airtime if they need filler which
will do you a whole lot more good than sending out
reverse junk mail.

Jay






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