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market-farming - Re: Roadside Stands

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Subject: Market Farming

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  • From: Robert Farr <rbfarr AT erols.com>
  • To: Market Farming <market-farming AT franklin.oit.unc.edu>
  • Subject: Re: Roadside Stands
  • Date: Fri, 27 Sep 2002 20:29:16 -0400


People will drive to buy any product - pastured poultry from Joel
Salatin, for example - because they understand the farm philosophy,
agree with the farm philosophy - and, most importantly, are attracted by
the personality of the farmer. Persona wins them over - and Joel has a
very fine one.

It really comes down to salesmanship and engaging with your customer.
In the marketing trade (from whence I came), we call this "relationship
marketing". The best relationship marketing is not manufactured in any
way; it simply springs from the farmer's own dynamic style.

--
Robert Farr
(540) 668-7160
The Chile Man

* An organic farm producing hot sauce marinades, salsas,
mustards, and barbecue.
* Subscribe to our online newsletter at http://www.thechileman.com

* Check out this article about us from The Washington Post:
http://www.washingtonpost.com/wp-dyn/style/food/A8659-2001Jul17.html

* Open Houses and Farm Tours throughout the year. See web site for
details!






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