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Subject: Market Farming

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  • From: "Adriana Gutierrez" <gutierrez-lagatta AT home.com>
  • To: market-farming
  • Subject: Market niches
  • Date: Wed, 9 Feb 2000 14:29:48


Have any of you identified any interesting market niches that you're
willing to share with the group? I'll share mine if you'll share
yours:>)...

Arugula for restaurants - even though I live in Florida, a large part of
the produce, especially specialty produce, comes from the West Coast. The
quality that is available is abysmal - limp, dull, product with dirty roots
and minimal shelf life. My chefs are happy to pay $8/# for premium baby
arugula which will hold for up to a week and nothing is thrown away. It's
a classic case of the existing producer leaving the door wide open to the
competition due to poor quality.

The beauty is, it's an existing product with an open, dissatisfied market.
I have a feeling that one could make some decent money in a medium sized
city providing Italian restaurants with premium arugula and basil, oregano
and rosemary. The way to sell the herbs is to impose a reasonable minimum
for delivery, say $30. Then, in order to get the 2 # of good arugula that
they can't get elsewhere, they go ahead and order a couple of pounds of
basil, 4 oz. of oregano and 1 # of rosemary.

Adriana Gutierrez
Green Cuisine
Sarasota, Florida




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