Skip to Content.
Sympa Menu

labruscagrape - Re: [OFEX] Wal-mart Wine

labruscagrape@lists.ibiblio.org

Subject: Ontario Fruit Explorers

List archive

Chronological Thread  
  • From: "Biz Storms" <biz.storms@sympatico.ca>
  • To: "Labruscagrape@Lists. Ibiblio. Org" <labruscagrape@lists.ibiblio.org>
  • Subject: Re: [OFEX] Wal-mart Wine
  • Date: Sat, 4 Nov 2006 14:30:20 +0000 GMT

This reminds me of my university days when the popular refrain for finding
something alcoholic was " come alive for a buck five ".
Those were the big spenders, since draft beer was available at the Jolly
Miller or the Brunswick House for 50 cents a glass. At the Brunswick House
the music was better and there were far more frat boys.
Ah, the good old days!

As for names - Nasti Spumanti is definitely a favorite.
Cheers. Bizmark.


Sent via BlackBerry on the Bell Mobility network

-----Original Message-----
From: "Joe Boles" <jo.bo@rogers.com>
Date: Fri, 3 Nov 2006 20:21:34
To:"Bram" <bram.o@remax-welland.on.ca>
Subject: [OFEX] Wal-mart Wine

If you're a wine connoisseur, you'll love this! .  Wal-Mart announced on June
8th, 2006, that it will begin offering customers a new discount item,
Wal-Mart's own brand of wine. The world's largest retail chain is teaming up
with Ernest & Julio Gallo Winery of California, to produce the spirits at an
affordable price, in the $1-$3 range.
 
Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand
into their shopping carts, but "there is a market for inexpensive wine,"said
Kathy Micken, professor of marketing at University of Arkansas, Fayetteville.
A spokesman for Gallo said the company has long searched for an avenue for
properly marketing its less well known products. Micken said, "The right name
is important." Customer surveys were conducted by Wal-Mart to determine the
most attractive name for the Wal-Mart wine brand. The top surveyed names in
order of popularity were:

10. Chateau Traileur Parc
 
9. White Trashfindel
 
8. Big Red Gulp
 
7. World Championship Riesling
 
6. NAS CARbernet
 
5. Chef Boyardeaux
 
4. Peanut Noir
 
3. I Can't Believe its Not Vinegar!
 
2. Grape Expectations
 
1. Nasti Spumante
 
The beauty of the Wal-Mart brand of wine, she said, is that it can be served
with either white meat (Possum) or red meat (Squirrel); or it can be mixed
with beer.
 
 _______________________________________________
LabruscaGrape mailing list
LabruscaGrape@lists.ibiblio.org
http://lists.ibiblio.org/mailman/listinfo/labruscagrape




Archive powered by MHonArc 2.6.24.

Top of Page