Ontario Fruit Explorers

["Biz Storms" <biz.storms@sympatico.ca>]

This reminds me of my university days when the popular refrain for finding 
something alcoholic  was " come alive for a buck five ". 
Those were the big spenders, since draft  beer was available at the Jolly 
Miller or the Brunswick House for 50 cents a glass. At the Brunswick House 
the music was better and there were far more frat boys. 
Ah, the good old days!

As for names - Nasti Spumanti is definitely a favorite. 
Cheers. Bizmark. 


Sent via BlackBerry on the Bell Mobility network

-----Original Message-----
From: "Joe Boles" <jo.bo@rogers.com>
Date: Fri, 3 Nov 2006 20:21:34 
To:"Bram" <bram.o@remax-welland.on.ca>
Subject: [OFEX] Wal-mart Wine

If you're a wine connoisseur, you'll love this! .  Wal-Mart announced on June 
8th, 2006, that it will begin offering customers a new discount item, 
Wal-Mart's own brand of wine. The world's largest retail chain is teaming up 
with Ernest & Julio Gallo Winery of California, to produce the spirits at an 
affordable price, in the $1-$3 range. 
  
Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand 
into their shopping carts, but "there is a market for inexpensive wine,"said 
Kathy Micken, professor of marketing at University of Arkansas, Fayetteville. 
A spokesman for Gallo said the company has long searched for an avenue for 
properly marketing its less well known products. Micken said, "The right name 
is important." Customer surveys were conducted by Wal-Mart to determine the 
most attractive name for the Wal-Mart wine brand. The top surveyed names in 
order of popularity were: 
 
10. Chateau Traileur Parc 
  
9. White Trashfindel 
  
8. Big Red Gulp 
  
7. World Championship Riesling 
  
6. NAS CARbernet 
  
5. Chef Boyardeaux 
  
4. Peanut Noir 
  
3. I Can't Believe its Not Vinegar! 
  
2. Grape Expectations 
  
1. Nasti Spumante 
  
The beauty of the Wal-Mart brand of wine, she said, is that it can be served 
with either white meat (Possum) or red meat (Squirrel); or it can be mixed 
with beer. 
  
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