Internetworkers: http://www.ibiblio.org/internetworkers/

[Michael S Czeiszperger <czei AT webperformanceinc.com>]

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On Wednesday 29 August 2001 03:33 pm, you wrote:
> I long for Gary Shivers to return. He was the station manager
> and more importantly the jazz obsessive who made WUNC a
> bonding force in the Triangle. 

This is exactly the type of thing I'm talking about the ideal for public 
radio. 

I used to work for a radio software company, and the relaxation of laws 
concerning how many stations a single company could own has resulted in a 
huge reduction in the number of independent stations. As a result, digital 
audio software is used to customize a single show and then broadcast it in 
hundreds of markets. There no longer are opportunities for jobs as the old 
fashioned "disk jocky", as you simply have a few program managers that pick 
the music, and a voice that just reads words off of a screen, which is then 
inserted into the mix at the right place using software. They can't mention 
anything too specific because it would give away the fact the entire *&#*&$ 
station is being broadcast from 2000 miles away.

By comparison, the best public radio stations can find the local people who 
are incredibly interesting and knowledgeable about a particular genre, and 
give 'em a show.  Not only do these types of people appeal to listeners of 
that genre, but they typically draw in new converts as well when the public 
radio format mixes different musical styles. Each musical genre by itself 
might not be big enough to garner enough listeners on its own, but when 
combined with an entire roster of exceptional music you get a vibrant and 
popular public resource.

Personally I think WUNC missed a huge opportunity by not putting in any music 
at all in their program. I can't believe that 24 hours a day of news is going 
to get better ratings that 12 hours a day of news.

- -- 
Michael S Czeiszperger
czei AT webperformanceinc.com

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