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[Ryan Merkley <ryan AT creativecommons.org>]

I like the idea of a clear target for the funds raised that would be locally relevant. This is out annual fundraiser, so it would have to go towards CC programs (ie, not New Palmyra). But some of the other ideas you list could work.

Best practice for fundraising is to minimize the number of choices and clicks (ideally one option, and one click to give), so I anticipate they'll tell us giving donors choices will reduce donation rates. A more effective tactic would be to have targeted asks for particular communities/localities.

I'd be open to the idea that some of the funds raised could go to support a grant program for affiliates, awarded via a simple process with a committee of CC HQ and affiliate reps. We could consider an option like that in our international fundraising pitch.

r.

On 2015-11-23 2:42 PM, Alek Tarkowski wrote:

F84F9D84-0468-4FF9-8E78-A78F0460BAE2 AT creativecommons.pl" type="cite">

Hi John,

regarding the call, I have one suggestion for the campaign. Is there any chance to introduce some sort of a challenge pertinent and important to people around the world? It would be much easier - at least for us in Poland - to fundraise for such a goal, rather than simply for an organisation. This goes back to cultural issues around fundraising that affect how we can present this in our communities… I have two ideas for such challenges: one would be to support the new Palmyra project; the other would be to fund some piece of CC tech that is planned to be developed. I would give an option to donors of choosing which option they want, because people should also be able to support the org as such.

I also liked the past idea of CC mini-grants for affiliates, which were funded through the fundraiser, but this requires more planning - maybe something to consider next time.

Regarding the Report - can you give an update on the highlights from affiliates, how did that go, in Europe and beyond?

best,

Alek

On 23 Nov 2015, at 18:18, John Weitzmann <johnweitzmann AT creativecommons.org> wrote:

Hi all,

tomorrow is staff-call time again. On the agenda is the State of the Commons Report (status of draft, translation schedule etc.) and the outreach / donations campaign it is meant to kick off.

If you have any special concerns, suggestions or questions, let Gwen and me know.

Best

John & Gwen

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