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nafex - Re: [NAFEX] honeycrisp market

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  • From: Michael Nave <jmichaelnave@yahoo.com>
  • To: North American Fruit Explorers <nafex@lists.ibiblio.org>
  • Subject: Re: [NAFEX] honeycrisp market
  • Date: Wed, 24 Oct 2007 19:47:03 -0700 (PDT)

Right now at the Sacramento Wholefoods store the
cheapest apples they sell are the regular size
honeycrisp, going for $1.99 per lb, undercutting the
red delicious at $2.29.


--- dmnorton@royaloakfarmorchard.com wrote:

> Murph,
>
> This season we harvested about 80 bushels of
> Honeycrisp and sold them for $19.95 per peck (about
> $2/lb.) They lasted 2 days! We should have charged
> more, but I can't justify the price for the very
> reason you point out. I'll take a good Royal Empire
> any day over a Honeycrisp, but the Gen X crowd in
> the Chicago area will pay over $3.00/gal for gas to
> drive 2 hours in their SUV, Volvo, Audi, Lexus,
> etc... to Royal Oak Farm for the Honeycrisp! What
> was it P.T. Barnum said....There's one born every
> minute!!
>
> And....yes, we are planting 500 more Honeycrisp
> trees next spring to give us over 2,000 total. We
> are also adding about 400 of the new Snow Sweet from
> UMinn. You can check it out at
> http://www.apples.umn.edu/nurseries/snowsweet.html
> We're getting them from Stark Bros. I'll let you
> know how they do on B9.
>
> Dennis Norton
> Royal Oak Farm Orchard
> http://www.royaloakfarmorchard.com
> http://www.theorchardkeeper.blogspot.com
> http://www.revivalhymn.com
> ----- Original Message -----
> From: Richard MURPHY
> To: nafex
> Sent: Tuesday, October 23, 2007 10:03 AM
> Subject: [NAFEX] honeycrisp market
>
>
> We have Honeycrisps in the Supermarket in a
> 'special Basket' for $3 a pound.
> There they sit; highly polished, and un-blemished
> by the hands of curious customers.....
>
> Right next to them are some gorgeous Empires for
> $1.50
>
> If Honeycrisps are ever to be accepted by the
> masses, they need to get real about the price.
>
> A 'double priced unknown' ain't gonna fly in my
> neighborhood.........
>
> If they were $1.50, at least the women would TRY a
> few....
>
> Murph
> > _______________________________________________
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