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  • From: "Rob Wallbridge" <rob AT songberry.ca>
  • To: "'Market Farming'" <market-farming AT lists.ibiblio.org>
  • Subject: Re: [Market-farming] Tomato harvesting ---price canners
  • Date: Tue, 24 Aug 2010 22:03:38 -0400

Hi all,

 

Going price for organic tomatoes at our market right now is $5.00/quart. I’m selling them to independent health food stores for $2.00 to $2.50 per pound, depending on type and volume. Based on the rough numbers from past years, this provides an adequate return, and it’s usually slightly higher than wholesale pricing from the large distributors, especially at peak season (I usually negotiate a fixed price at the start of the season and try to hold it there, rather than bouncing around with the market). Canners, I sell to select customers for $1.25 per pound (after we’ve put up our year’s supply), and they’re usually pretty ugly.

 

Rob Wallbridge

Songberry Organic Farm

email: rob AT songberry.ca

web: www.songberry.ca

facebook: become a fan of "Songberry Organic Farm"

 


From: market-farming-bounces AT lists.ibiblio.org [mailto:market-farming-bounces AT lists.ibiblio.org] On Behalf Of Pamela Crowe
Sent: Tuesday, August 24, 2010 7:40 PM
To: Market Farming
Subject: Re: [Market-farming] Tomato harvesting ---price canners

 

Andy--

 

If you check the current pricing for wholesale organic tomatoes at the terminal markets right now, you will find you are probably underpricing.

 

My strategy has always been to price these at what I believe to be a reasonable price initially---minimally based on cost plus----more if the competition's pricing shows something even higher. I can always come down in price if I find it seems to not be working.

 

You have all the power because you have the product. It isn't the other way around.

 

You may be working far too hard for the profit you are making.

 

Pam

SC

 



 

On Tue, Aug 24, 2010 at 6:26 PM, Andy Fellenz <fellenz AT fltg.net> wrote:

$10 for a 25# box of certified organic seconds, but only to people I know.  I won't sell seconds on the open market.  I'm getting $2.00/lb for good tomatoes by the quart and sell boxes to my CSA members at $15 for a 10# box and $25 for a 25# box.
I wish I had your customers, I don't think I could sell any at $4.00/lb which equates to $8.00/qt.

Andy


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