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market-farming - Re: [Market-farming] Pricing for Direct Sales

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  • From: John Hendrickson <jhendric AT wisc.edu>
  • To: Market Farming <market-farming AT lists.ibiblio.org>
  • Subject: Re: [Market-farming] Pricing for Direct Sales
  • Date: Tue, 13 May 2003 12:52:47 -0500

Thanks for the great posts on pricing. Could you please explain your system for quantifying harvest/packing costs?

-John

At 12:01 PM 5/13/2003 -0500, you wrote:
I hire people to do farmers markets for me; I pay them 20%-25% of
sales, depending on the distance. They generally drive my trucks and
use my fuel. I sell a lot of the same items to grocery stores that I
sell at farmers markets; generally my grocery store price is about 1/2
of my retail farmers market price. Generally, grocery stores mark my
products up about 100%, so the retail prices are about the same.
Therefore, I end up with a bit more when selling at a farmers markets.
That better price helps offset the risk of bringing home unsold product
from farmers markets.

It is easiest for me to quantify harvest/packing costs on crops that
have long continuous harvests: okra, asparagus, blackberries, peppers,
spinach. Crops that can be stored and slowly sold at farmers markets
(potatoes, onions) have their own attraction.






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