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market-farming - Re: [Market-farming] Critique My Website

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Subject: Market Farming

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  • From: "marc" <marc AT aculink.net>
  • To: "Steve Sando" <steve AT mrlucky.com>, "Market Farming" <market-farming AT lists.ibiblio.org>
  • Subject: Re: [Market-farming] Critique My Website
  • Date: Fri, 14 Mar 2003 18:01:36 -0700

I have to agree a lot with Steve here. Marcy goes off to deliver in her 84
faded blue Chevy Impala or the four door white Dodge pickup with four little
boys. Her customers eat it up as she gets out in her favorite faded blue
jeans and has a few bucks for change in her pocket and looks so country.
The boys do a lot for the image also as they run around the car and try to
lift the ice chest out of the trunk filled with ice and product and grunt
and groan with maximum childish enthusiasm. They love it, the customers love
it and the Chevy keeps starting and shifting. She is now looking for a loan
at the bank to expand. I started our website almost eight years ago and now
could care less as it's been almost total word of mouth. She will develop
recipes and has a few that want her to do her duck and chicken specialties.

Marc

.... in my short life as a market farmer, most
> people aren't buying food to eat but as an "experience". They don't cook
> much but they like food. They want to know the stories about the varieties
> so they can pass them on as their own. They want cooking hints because
they
> are not creative or able in the kitchen. So when they buy my food, they
> really are buying into the Rancho Gordo experience.
......
> Steve......




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