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market-farming - Re: Websites

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Subject: Market Farming

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Chronological Thread  
  • From: "jay gee" <jgj23 AT mindspring.com>
  • To: "Market Farming" <market-farming AT franklin.oit.unc.edu>
  • Subject: Re: Websites
  • Date: Tue, 05 Nov 2002 18:04:56 +0000


Rainbow's End Farms & Orchards wrote:

<BIG SNIP>

> If we could work together and avoid recreating the
> wheel, we could all benefit!

Part of the beauty of the Internet and web sites is
that they are allowing a reinventing of the wheel.

In the past, a farmer had few affordable means of
maintaining customer contact out of selling season
with the folks who bought their wares. Now, a
web site and email make it very cheap in terms of
money that must be spent, if the farmer builds his/her
own web site (not as difficult as it seems).

A web site allows a farmer to do additional brand
building that supports seasonal or year round selling.

Although sharing reciprocal links among farmers
may make you feel better, unless the farms you
link to are selling complimentary products, you
may be costing yourself business.

The best way to generate traffic for now is to
maximize key word searching for search engines
and advertise your site occasionally in local
media (either paid announcements or a column
you write, letters to the editor, press releases,
etc.). IF you contribute articles to your local
newspaper food section, that is also good.

Jay Gee
not a farmer -- but interested in farming







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