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  • From: "Shea Tisdale" <shea AT sheatisdale.com>
  • To: "Internetworkers: http://www.ibiblio.org/internetworkers/" <internetworkers AT lists.ibiblio.org>
  • Subject: Re: [internetworkers] Is there such a thing as an "opt in" email marketing list?
  • Date: Fri, 25 Apr 2003 00:00:03 -0400

Hey, watch it now...

I know that client...well...

----- Original Message -----
From: "Thomas Beckett" <thomas AT tbeckett.com>
To: "Internetworkers: http://www.ibiblio.org/internetworkers/";
<internetworkers AT lists.ibiblio.org>
Sent: Thursday, April 24, 2003 9:36 PM
Subject: Re: [internetworkers] Is there such a thing as an "opt in" email
marketing list?


> Calvin Powers wrote:
> > Run, don't walk, to your nearest bookstore, no, time is to precious to
> > waste ordering online and waiting for it to appear in the mail, and buy
> > a book called _Permission_Marketing_. Alas, I am not at home and not
> > online and I can't remember the author's name.
>
> It's by Seth Godin.
>
> http://www.sethgodin.com/sg/
>
> He keeps a sometimes-interesting blog there, too.
>
> I fall in the camp that says there's no such thing as an opt-in list you
> can buy. People that may at some point have opted in to some marketing
> scheme are so far removed from what you have to sell them that your
> direct-marketing email is just spam to them. Unless the message comes
> from a trusted source already known to the user, I think most folks
> would just hit the delete key.
>
> TaB
>
> P.S. You should ask Chuck Crews about his one "opt-in" experience with
> a client of catalogue.com. That's a story.
>
> ---
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