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cc-nz - Re: [Cc-nz] Peter Jenner says "DRM is dead"

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Subject: Creative Commons Aotearoa New Zealand discussion

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  • From: Damian Stewart <damian AT frey.co.nz>
  • To: "Creative Commons Aotearoa (NZ)" <cc-nz AT lists.ibiblio.org>
  • Subject: Re: [Cc-nz] Peter Jenner says "DRM is dead"
  • Date: Tue, 14 Nov 2006 10:32:52 +1300

Danyl Strype wrote:
They allow you to exchange reduced-quality demo versions of music with other people.

i'm not sure that's so true, really. i've stopped buying cds because i already get enough music online from CC netlabels, and i've never felt like quality is suffering. so long as the mp3 is >= 192kbps there's no issues as far as i'm concerned; what's more the majority of files on soulseek are ripped at >= 192kbps (some up 320kbps).

Sure but the model that's emerging and which I think CreativeCommons is playing a part in facilitating is where people download their reduced-quality demos (.mp3 or preferably .ogg vorbis) directly from the artist's homepage.

again, re 'reduced quality', i don't think most people care. the implication of 'reduced quality' is that if you like it you should then pay some money to the artist for a 'full quality' physical disc of music, which in a world where music has the potential to be entirely non-physical (and thus much less resource intensive: one cd + jewel case + shipping == 2kg of carbon) makes less sense, i think.

This way a direct connection is established between artist and audience and if people like what they hear/ see/read they can come back to the homepage and order CDs/DVDs/books etc. Sci-fi author Cory Doctorow is an example of a published artist working on this principle:
http://craphound.com/

this is true, however, bittorrent and shared bandwidth issues aside, the musician focussing their efforts on making this kind of thing happen is still going to be paying more for the bandwidth than if the focus was on getting fans to share it with each other, bypassing the musician's propaganda hub.

If the artist is touring, again the homepage serves as a point of promotion and ticket sales to an audience who are already engaged rather than trying to driftnet them through costly mass advertising and further mediator monopolies like Ticketek.

this is true. i think artists will need to make money from touring and performing rather than from studio work. no longer do you tour to promote a cd; rather, these days, you make a cd to promote a tour.

--
Damian Stewart
+64 27 305 4107

f r e y
live music with machines
http://www.frey.co.nz
http://www.myspace.com/freyed





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