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Subject: Market Farming

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  • From: "TxBeeFarmer" <TxBeeFarmer AT HotPop.com>
  • To: "Market Farming" <market-farming AT lists.ibiblio.org>
  • Subject: [Market-farming] "Market Money"
  • Date: Sat, 1 Mar 2008 08:41:09 -0600

Our Farmers' Market has been going for several years now, but has always suffered from poor participation. It's the old chicken and the egg problem. We need customers but they don't come because there's not enough variety at the Market and farmers don't come because there's not enough people to buy their produce!!! So here's one idea to get people to come to the Market and keep coming back.

I've been toying with the idea of using "Market Money" - not exclusively of course. Market Money would take the form of tokens, or something similar, that can only be used at the Farmers' Market. Tokens would be sold at a small discount - something like 5% less than actual money. I think the use of Market Money will draw people back to use up all their tokens. I also think people will like the idea of getting a bargain. What do you all think? Any of you ever tried this? Any ideas on how to solve the chicken and the egg problem?

Thanks
TxBeeFarmer (Mark)
West Texas Zone 7b




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