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market-farming - Re: [Market-farming] Selling of Meat in Minnesota

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  • From: Robert Farr <rbfarr AT erols.com>
  • To: market-farming AT lists.ibiblio.org
  • Subject: Re: [Market-farming] Selling of Meat in Minnesota
  • Date: Fri, 03 Jan 2003 16:06:09 -0500

Alex, I suggest farmers need to spend *more* time marketing, not less.

As an old boss related, "Marketing is only good works well-promoted."
And we need to promote our good works to the members of our community.

We also need to spend time providing more than just food - we need to
add value. This can take many forms. You can make sauces and salsas,
as I do. You can make wreaths, as my wife does. You can make garlic
braids, as Hugh Lovel does (Hugh also has written a wonderful book, "A
BioDynamic Farm"). You can create a farm attraction (and speak and
write books), as Joel Salatin has done.

Central to all these endeavors, though, is good marketing. It's the
only way to stand out above the crowd - and with all that's going on
nowadays, we need to stand even higher!

We need to take a certain portion of every day and spend it marketing.
To do otherwise is to reduce income possibilities.

--
Robert Farr
The Chile Man
(540) 668-7160

* A sustainable farm producing hot sauce marinades, salsas, mustards,
and barbecue.
* Subscribe to our online newsletter at http://www.thechileman.com
* Check out this article about us from The Washington Post:
http://www.washingtonpost.com/wp-dyn/style/food/A8659-2001Jul17.html
* Open Houses and Farm Tours throughout the year. See our web site for
details!






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