permaculture

["Scott Pittman" <scott@permaculture.org>]

Just knowing that John Mackey is one of the authors is enough for me to
totally dismiss it.  This guy is one of the worst cynical marketers in the
corporate world.  He glommed onto the whole impulse to do good and support
of a healthy planet from the sixties and created a faux model called Whole
Foods to benefit himself.  

Whole Foods is the worst form of greenwash since it uses the good impulses
of people to separate them from their dollars but does not provide the
goods.  His whole covering up of his marketing GMO food in his stores is a
prime example of this.  I would venture that at least half of his sales
items could be found considerable cheaper at the local big box grocery
store.

It sounds as if he is trying to do the same thing with capitalism as he did
with his store - put lipstick on a pig!   

Scott

"Another world is not only possible, she is on her way. 
On a quiet day, I can hear her breathing." 
~Arundhati Roy


-----Original Message-----
From: permaculture-bounces@lists.ibiblio.org
[mailto:permaculture-bounces@lists.ibiblio.org] On Behalf Of Lawrence London
Sent: Friday, January 18, 2013 4:33 PM
To: permaculture
Subject: [permaculture] Amazon.com: Conscious Capitalism: Liberating the
Heroic Spirit of Business (9781422144206): John Mackey, Rajendra Sisodia,
Bill George: Books

[maybe this will be interesting and useful - I personally think that
socialism, communalism (the real communism) and cooperatives have their
place and represent real solutions to real issues;
also that there is a real need to "liberate the heroic spirit of business",
and that is an understatement, especially as that applies to any grassroots
agro-perma-enviro movement that affests people's lives, well being and
livelihoods  - LL]


Amazon.com: Conscious Capitalism: Liberating the Heroic Spirit of Business
(9781422144206): John Mackey, Rajendra Sisodia, Bill George: Books
http://www.amazon.com/dp/1422144208/ref=as_li_ss_til?tag=boingboing06-20&cam
p=0&creative=0&linkCode=as4&creativeASIN=1422144208&adid=0EP0MS35HE3TD8GE25F
E

"
Book Description
Publication Date: January 15, 2013
*"We believe that business is good because it creates value, it is ethical
because it is based on voluntary exchange, it is noble because it can
elevate our existence, and it is heroic because it lifts people out of
poverty and creates prosperity. Free-enterprise capitalism is the most
powerful system for social cooperation and human progress ever conceived.
It is one of the most compelling ideas we humans have ever had. But we can
aspire to something even greater."* -From the Conscious Capitalism Credo

In this book, Whole Foods Market cofounder John Mackey and professor and
Conscious Capitalism, Inc. cofounder Raj Sisodia argue for the inherent
good of both business and capitalism. Featuring some of today's best-known
companies, they illustrate how these two forces can-and do-work most
powerfully to create value for all stakeholders: including customers,
employees, suppliers, investors, society, and the environment.

These "Conscious Capitalism" companies include Whole Foods Market,
Southwest Airlines, Costco, Google, Patagonia, The Container Store, UPS,
and dozens of others. We know them; we buy their products or use their
services. Now it's time to better understand how these organizations use
four specific tenets-*higher purpose*, *stakeholder integration*, *conscious
leadership*, and *conscious culture and management*-to build strong
businesses and help advance capitalism further toward realizing its highest
potential.

As leaders of the Conscious Capitalism movement, Mackey and Sisodia argue
that aspiring leaders and business builders need to continue on this path
of transformation-for the good of both business and society as a whole.

At once a bold defense and reimagining of capitalism and a blueprint for a
new system for doing business grounded in a more evolved ethical
consciousness, this book provides a new lens for individuals and companies
looking to build a more cooperative, humane, and positive future.
"
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