permaculture

[Wesley Roe and Santa Barbara Permaculture Network <lakinroe@silcom.com>]

 Gunter Pauli - The Blue Economy - Full Length 
Complete Talk - May 6 2010 This is Gunter Pauli's 
full length talk on The Blue Economy, presented 
May 6, 2010 in Santa Fe, NM. T. This talk was a 
part of the Permaculture Credit Unions's 10th 
Anniversary Celebration www.pcuonline.org .

The Blue Economy - Full Length Complete Talk - 
May 6 2010 http://vimeo.com/11765142

Gunter Pauli Author of the newly published book 
"The Blue Economy, 10 Years, 100 Innovations, 100 
Million Jobs" Gunter Pauli challenges us to give 
up doomsday thinking...

Gunter Pauli suggests by emulating nature we can 
evolve from an economy based on scarcity to an 
economy based on abundance---the cascading, 
nutrient rich, Blue Economy.  Founder of Zero 
Emissions Research Initiatives (ZERI) Global 
Network, Gunter Pauli pioneered the concept of 
waste being seen as a resource that with creative 
thinking, can be used to create multiple 
enterprises from singular ones, with benefits for 
the economy and the environment. Pauli is fond of 
saying that returns on investment from these 
kinds of business models far exceed those of 
companies like Microsoft.

The Blue Economy began as a project to find one 
hundred of the best nature-inspired technologies 
that could effect the economies of the world, 
while sustainably providing basic human needs. 
Starting with over 2000 peer review articles, Dr. 
Pauli found 340 innovations that could be bundled 
into systems that function the way ecosystems do, 
that were then reviewed by a team of scientists, 
corporate strategists, expert financiers, and 
public policy makers.  For the 100 Innovations 
described, The Blue Economy estimates an 
employment potential of 100 million jobs.  The 
plausibility of this estimate is enhanced by the 
fact that there are today more people employed in 
renewable energies than in the oil and gas 
industries combined.

Gunter Pauli, famous eco-entrepreneur and 
passionate proponent of green development 
worldwide, is the former president of Ecover 
biodegradable soap company who built Europeís 
first ecological factory.  Pauli is the founder 
of Worldwatch Europe, and a member of the Club of 
Rome and directs the Zero Emissions Research 
Initiative (ZERI) at the United Nations 
University in Tokyo. He lectures regularly to 
business executives and governments, and is the 
author of 17 books in 21 languages.
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