North American Fruit Explorers mailing list at ibiblio

["Mark & Helen Angermayer" <hangermayer@isp.com>]

Hi Rivka,

 

I think you and I agree that organic probably fits best with small growers who market their own stuff, or possibly large growers in very low pest pressure areas.  However I would disagree competition at the grocery store is against "insipid strains of Red and Gold Delicious."  That may have been true at one time, but the consumer, at least around here has appeared to wise up.  At one of the grocers where we shop, you can't even get Red Delicious anymore.  The other carries Red Delicious, but they are always the cheapest, and from the look of them (old and soft looking), nobody is buying them.  They have been replaced by the new more flavorful varieties-Honeycrisp, Fuji, Pink Lady, Gala, Braeburn, and some others.  Now the consumer has choices, and seems to be choosing the better flavored apples.  This is going to be a challenge for the organic grower.

 

One other thing on farm diversity.  I'm not against it, but it can be difficult to make it work nowadays.  I'm not talking about having cattle and row crops.  That works generally because there is little capital equipment (relatively speaking) in cattle.  But real diversity, the kind our forefathers used to practice, is quite at a disadvantage unless you can direct market your product.  The reason is many people don't realize just how much economies of scale add to efficiency.  In modern farming capital equipment costs (driven by the high cost of labor) make up a huge piece of the cost pie.  Every time you double the yield, or amount of acres farmed, you halve the equipment cost per output.  So small operations find it harder and harder to compete (even with the best management) with large operations that have "built in" cost efficiencies from economy of scale.  Modern apple producers sell their product for 10 to 20% the cost of retail.  It's going to be extremely difficult for a small producer to compete with that pricing structure.  They can only compete by selling their product themselves.  My point is that a small diversified organic farm is probably only going to fit in niche markets.  But I guess you said the same thing, "It's not going to work for every operation."

 

Mark

KS

----- Original Message -----

From: Road's End Farm

To: North American Fruit Explorers

Sent: Monday, April 14, 2008 8:24 PM

Subject: Re: [NAFEX] Organic vs Standard Spray Programs

On Apr 14, 2008, at 5:47 PM, Mark & Helen Angermayer wrote:

I think organic fits much better with backyard orchardists, or small
growers who market their own product. Small growers, particularly those
with supplemental off-farm income can afford to experiment and may have less
pest pressure. The situation is different for someone trying to make a
living full-time farming.

I think there's some truth in saying that organic fits better with small growers, partly in that some of the techniques may be more labor intensive, and partly in that organic works best with diversified cropping: growers who have large acreages of only one species have a disadvantage both in increased numbers of species-specific pests and in difficulty encouraging diverse populations of beneficials. Large growers can of course plant a large number of small blocks, interspersing different crops, or even mix the crops in one field; but this makes it difficult to use large-scale equipment, which of course poses a much bigger problem for the large grower than for the small grower.

However, there are people making a living full-time farming who are farming organically. It's not going to work for every operation; but it can be done. Many such growers are, indeed, using direct-market techniques for at least part of their sales.

There are, of course, some very large "organic" operations selling to grocery chains all across the country; Cal-Organic and the like. I expect they do meet USDA standards.

is the consumer willing to accept a less flavorful
apple? Maybe some will, but I suspect most won't.

Considering that the competition in the grocery store is mostly from entirely insipid strains of Red and Golden Delicious, and considering the flavor or rather lack of it of most fruit in most grocery stores, I think "the consumer" is entirely willing to accept tasteless fruit. The challenge is in getting most people to find out what good fruit tastes like.

I have had some very flavorful organic apples -- I'm sorry, I'm bad at names on anything I don't grow myself, and can't recall what they were.

in farming one can always find someone doing something different, and claiming it works. The key is making it work in your climate and circumstances.

That is certainly true.

Marketing the pigs would be an obstacle in many areas.

If there are any small slaughterhouses in your area that will take one or a few animals at a time (there are several around here), your best bet would be to sell direct to the consumer. There is certainly a market for small-scale raised meats in many parts of the country. Legalities of this differ from state to state; in New York what's often done is to, technically, sell the live animal to one or more people (who will each wind up with a side or a quarter); the farm then does the new owners the favor of delivering the animal to the slaughterhouse. There are also ways to sell individual cuts legally, though I think this is more complicated.

Try to find out in advance whether your customers are likely to want fat hogs or lean ones. This is apparently affected strongly by breed selection as well as by feed (at any rate judging by what I've been told and what I've wound up with in my own freezer; as far as livestock goes, I'm on the consumer end).

--Rivka
Finger Lakes NY; zone 5 mostly

---

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