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Subject: Market Farming
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- From: Roots Farm & Karen Sutherland <rootsfarm AT cwdom.dm>
- To: Market Farming <market-farming AT lists.ibiblio.org>
- Subject: Re: [Market-farming] Pricing tomatoes
- Date: Thu, 1 Jul 2010 09:34:22 -0400
Jay, Is there a way that you could make a display that glorifies the color difference and awakens people's aesthetic possibilties? One of my favorite marketing stories is about the way the salmon market changed. Originally, folks were used to pink salmon and when red salmon became available, it couldn't sell UNTIL the red salmon sellers started advertising " So & So's Red salmon....Guaranteed Not to Turn Pink." Story goes the market shifted almost overnight. Now we don't want to downgrade any color tomato, but we can find ways to shift perception to make positive what is truly positive, but perceived as negative. Are there any articles by chefs that talk specifically about using the Purples that you could have on display? Are you allowed to have a serve yourself sample plate on your table? Can you experiment with the cost effectiveness of having a helper (paid $ or in produce) for a few hours on market days where you have new product to introduce? All best wishes, Karen On Jul 1, 2010, at 9:15 AM, Jay Sleichter wrote:
Roots Farm Organic Produce Fruits, Roots, Vegetables & Herbs 767-449-3038 |
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Re: [Market-farming] Pricing tomatoes,
Jay Sleichter, 07/01/2010
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Re: [Market-farming] Pricing tomatoes,
Road's End Farm, 07/01/2010
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Re: [Market-farming] Pricing tomatoes,
Jay Sleichter, 07/01/2010
- Re: [Market-farming] Pricing tomatoes, Roots Farm & Karen Sutherland, 07/01/2010
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Re: [Market-farming] Pricing tomatoes,
Sue Wells, 07/01/2010
- Re: [Market-farming] Pricing tomatoes, Richard Robinson, 07/01/2010
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Re: [Market-farming] Pricing tomatoes,
Jay Sleichter, 07/01/2010
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Re: [Market-farming] Pricing tomatoes,
Mike Rock, 07/01/2010
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Re: [Market-farming] Pricing tomatoes,
idyllwild farm, 07/01/2010
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Re: [Market-farming] Pricing tomatoes,
Don Lareau, 07/01/2010
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Re: [Market-farming] Pricing tomatoes,
Jay Sleichter, 07/01/2010
- Re: [Market-farming] Market rules was Pricing tomatoes, Don Lareau, 07/02/2010
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[Market-farming] Earthway Seeder and Haikui Turnips,
Jay Sleichter, 07/02/2010
- Re: [Market-farming] Earthway Seeder and Haikui Turnips, William H Shoemaker, 07/02/2010
- Re: [Market-farming] Earthway Seeder and Haikui Turnips, Road's End Farm, 07/02/2010
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Re: [Market-farming] Pricing tomatoes,
Jay Sleichter, 07/01/2010
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Re: [Market-farming] Pricing tomatoes,
Don Lareau, 07/01/2010
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Re: [Market-farming] Pricing tomatoes,
idyllwild farm, 07/01/2010
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Re: [Market-farming] Pricing tomatoes,
Road's End Farm, 07/01/2010
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