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  • From: GreenMrkt AT aol.com
  • To: market-farming AT lists.ibiblio.org
  • Subject: Re: [Market-farming] Value added products
  • Date: Thu, 10 Feb 2005 18:44:49 EST


Hi Paul,
       Massachusetts is however the market I serve. And so I am learning as much as I can about my particular markets trends and habits.
       What is obvious is that each market has it's own particulars and peculiarities, and learning about our individual customer's buying habits is an essential part of being able to market to them successfully. It's really basic business to find out what books our customers have read recently, where they shop for clothing, what they do for a living, what TV shows they watch (or don't watch).
       Many of the marketing principles I've used were gleaned from one book or another. We try new things, and hang onto those things that work. For example, direct marketing is the surest way, for us, to get customers to keep coming back.   We send postcards out to our mailing list and reap the rewards every time. Simple inexpensive and highly effective.
      
       What area are you selling in if you don't mind me asking?
       Blessings,

Karen Wallman
Green Market Farm
710 Daniel Shays Hwy.
New Salem, Massachusetts 01355


TEL 978-544-7911
FAX 978-544-7587
greenmrkt AT aol.com



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