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Subject: Market Farming

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  • From: "Caryl Elzinga" <alderspring AT salmoninternet.com>
  • To: <Market-farming AT lists.ibiblio.org>
  • Subject: [Market-farming] web pages
  • Date: Sat, 15 Mar 2003 11:56:21 -0700

I've really been enjoying the discussion on web pages. For us marketing is
the biggest challenge we face because we have so little experience. I
especially appreciate you who have been willing to humbly offer your pages
up for criticism. I'll add mine to the list:
www.alderspring.com

A question I have, however, is that maintaining and improving these web
pages is expensive (in terms of our time if we are trying to do it ourselves
as most of us seem to be or in real dollars if we hire it done). My page
was a first attempt by me--big learning curve--as seems most of those here,
rather than having it done. I would like to make a number of changes, but
they all take a great deal of time. How much is it really worth to improve
things dramatically? We have been getting about 50 unique visitors a day,
but we've only garnered few new customers. Our existing customers go to
our site to see new recipes, and pictures of our kids (the one-on-one thing
again), and we'd keep updating those sections for them. But how much is it
worth redoing layout and color to make a more "kicky" site? (I showed my
husband the Rancho Gordo page; we both thought it was great).

The bottom-line question is where do we invest our limited advertising $$
and time? Do we do more demos rather than upgrade the website? Do we
design a slicker web site or brochure? How do we reach customers that don't
frequent the farmers market or the natural foods grocery that we sell in
(you CSA folks may have some insights there)? Word of mouth has currently
been our biggest adverstising. That would suggest our limited resources
should be directed to keeping our current customers connected (perhaps a
monthly email newsletter).

Thanks
Caryl Elzinga





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