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market-farming - Re: [Market-farming] Jay Gee's genius :)

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  • From: "jay gee" <jgj23 AT mindspring.com>
  • To: "Market Farming" <market-farming AT lists.ibiblio.org>
  • Subject: Re: [Market-farming] Jay Gee's genius :)
  • Date: Wed, 12 Mar 2003 15:33:33 -0800 (PST)

Beth wrote:

>How would a farm brochure differ from a CSA brochure?

The approach to the customer is from a different
perspective from what I know about CSA's.

Because of the shared harvest risk, the CSA is
really selling farmer security in addition to
products.

This makes for a more difficult sale to the average
person off the street, though not necessarily to one
responding to an article reference in the newspaper
or a magazine.

Like any good advertising, it should be as closely
targeted to the intended audience as possible.

HTH


Jay Gee
not a farmer - but interested in farming




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