Market Farming

["Rainbow's End Farms & Orchards" <rainbowsend AT swva.net>]

While labeling obviously doesn't have to be on
every single item in order to provide a huge value
add (such as a crop or general produce being sold
under a recognized label that means quality) it
could, in fact, be well worth FAR more than the
cost of labeling if the perceived value is
developed.This has been done very effectively on
much of the produce that is on our food shelves.

 Where one market is exhausted due to a natural
marketing product cycle OR due to such artificial
market manipulation WE CREATE A NEW MARKET...a
natural cycle in any business and the very reason
why it could prove advantageous to develop a brand
or label and BUILD perceived value and brand
recognition.

Rainbows End Farms and Orchards
880 Central Academy Road
Stuart, Virginia  24171
276-694-4324
----- Original Message -----
From: "RDH" <rdhopkins AT americanpasturage.com>
To: "Market Farming"
<market-farming AT franklin.oit.unc.edu>
Sent: Wednesday, October 23, 2002 9:17 AM
Subject: [market-farming] RE: Fruit labels


I wasn't suggesting that everyone start labeling
their items.  I was passing
just passing on information I thought might be
helpful.

We sell by the cut and each package has a unique
animal ID on our beef,
veal, and lamb.

Rick H.

-----Original Message-----
From: sunnfarm AT netscape.net
[mailto:sunnfarm AT netscape.net]
Sent: Wednesday, October 23, 2002 10:08 AM
To: Market Farming
Subject: [market-farming] RE: Fruit labels


Rick I guess you sell one steer at a time. On a
good acre of bell peppers we
get 1000 bushels of 50 count large peppers and
1000 bushels of 80 count
smalls, thats 130000 peppers that we would have to
label by hand with those
little stickers and thats just one acre. Label
machines start at $20000 and
up...Bob.
Sunny Meadow Farm
Bridgeton, NJ.

>So the fruit industry already has labels
segregating organic, conventional,
>and GM fruits. I guess this would help the
argument for Prop 27 in Oregon.
>
>http://www.philly.com/mld/inquirer/living/food/35
47139.htm
>

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