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market-farming - Re: Roadside Stands

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Subject: Market Farming

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  • From: HackettShark AT aol.com
  • To: market-farming AT franklin.oit.unc.edu
  • Subject: Re: Roadside Stands
  • Date: Fri, 27 Sep 2002 08:06:56 EDT

In a message dated 9/26/02 11:23:55 PM Central Daylight Time, mrfarm AT frontiernet.net writes:


Are others experiencing this kind of problem


In our area when the Sweet corn is gone you might as well just close up the roadside stand.  The people that are working in the city's do not want to come home from work and fix a meal, they want to dig something out of the freezer and throw it in the microwave and here's supper.  Everything has changed as to how the house wife fixes a supper meal.  The wives and women that work these Corporate Job's are beat up all day at work of doing two or three person's worth of work because these Corp's have paid their upper management way to much money so they can't afford to have the right amount of employee's to get the job done, instead they make one person do two peoples job's.  I can't blame them for not wanting to prepare a lot of food.

Us Direct markets are going to have to do a better job of making our product more consumer friendly by doing more processing and a lot more Value added products to our line of products that we are selling.  It just plain doesn't work in our area any more the same way it did even a year ago.  Everything changes and it is changing very fast.  We also don't have the people that we did a year ago, we have lost a lot of folks out of our small towns around here and that trend is still contiuning at a very fast rate.  Again this year we lost another 65 students for our small town and rural community.  Went this trend slows down maybe marketing our product will stabilize.  I still feel we are all going to have to change our products more consumer friendly for our sales to keep growing.

Phil From Iowa



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